Three months after the previous press conference, Apple is back on track with a new conference call to report on the benefits of its last fiscal quarter, which is the last fiscal quarter of 2010. Once again, hats off to Apple: Apple has earned over $20 billion, with net profits of $4.41 billion .
The growth is impressive compared to the same time last year when revenues were $12 billion and profits were $2.53 billion. Apple has almost doubled its revenue in one year . Steve Jobs, already aware of this data, has stated the following:
Once again, Apple has had the best fiscal quarter in its entire history as a company in a year they describe as “monumental”. Let’s take a closer look at the results in the extended entry.
At the moment, Apple’s product line is the most successful in its history . Sales records have been set in both the Mac and the iPhone and iPad sectors. The main reason for this is the incredible sales of the iPhone 4.
3.9 million Macs were sold , 27% more than in the last fiscal quarter of 2009. The iMac has experienced very strong sales, which this time seems to have been ahead of the sales of the laptops.
Sales of iPods amount to 9.1 million units , a slightly lower figure than the 10.2 million that were sold at the same time as last year but still does not reflect the sales figures of the new range of players that Apple launched last September 1st in San Francisco.
A whopping 14.1 million iPhones have been sold by the 166 operators that distribute it right now, 91% more than last year. Profits from all these units amount to $8820 million. The current inventory of phones is 3.3 million units.
We move on to the iPad: 4.2 million units sold in around 26 countries , and Peter Oppenheimer has highlighted the great enthusiasm of educational institutions and large companies to be able to use it professionally. 65 of the Fortune 100 companies are using the iPad. The benefits of the iPad alone have been 2.7 billion dollars, 100 million more if we add its accessories.
In total, 125 million iOS-enabled devices have been sold since the release of the first iPhone in June 2007, with a developer community of more than 200,000 people.
Apple Stores have also been mentioned: $3.57 billion in profits, 75 percent growth selling 874,000 computers, 30 percent more than a year ago. With 317 stores already opened, they will open 40-50 more stores in 2011 worldwide. As for the stores in the USA, they are going to refurbish some smaller stores to make them bigger, as has already happened with the store in St Louis with its peculiar Genius Lounge.
To reflect the company’s growth, Peter Oppenheimer has remarked that if we compare the current fiscal year with 2005, Apple has multiplied its income by five . The numbers have been so positive that, for the first time, Steve Jobs himself has participated in the press conference together with Peter Oppenheimer and Tim Cook .
Apple’s CEO took the opportunity to compare iOS with Android and Google’s mobile platforms, citing the example of TweetDeck and its effort to prepare its application for 100 versions of Android. Steve has defended his integrated system against fragmented platforms.
Steve has also talked about tablets that aim to compete with the iPad, defending the 9.7-inch screen over the 7-inch screens of devices like Samsung’s Galaxy Tab. Just as he has defended the size of the iPad, I can hear the rumours of a 7-inch iPad being shaken from here.
These are the most interesting questions asked at the press conference:
How does Apple keep inventory of iPad and iPhone units? Peter has commented that they have reached a stable situation over the past month, and are ready to expand distribution to more countries this Christmas. As always, they have predicted high demand but the forecasts have been greatly exceeded, especially in the case of iPhone 4.
Steve Jobs: "Nokia makes $50 phones, we're not so smart at the moment that we can make a $50 smartphone. Our goal is to make a tremendously relevant product. We have a very small percentage in the mobile sector, but since we are the first in the tablet market we have a very large percentage there" [...] "We are not going to make a 7-inch tablet because we don't think a tablet can be good with a 7-inch screen, developers wouldn't be able to add the amount of elements they want to put in their interface.
What are your aspirations with that 50 billion dollars in your coffers? Steve Jobs answers this question by making it clear that at Apple there is a lot of discipline with their money. "We don't make stupid acquisitions. We'd like to keep our money because we believe there's one or more strategic opportunities in the future.
And with this, this press conference ends, in which it seems that Apple has no end in sight to report record profits. The next one will be at the end of January, with the results of the first fiscal quarter of 2011. But remember that in less than 48 hours we have a very important date with Apple, in which we will finally return to the Mac and see Mac OS X 10.7 for the first time. Of course, from Apple we will follow it live.