Yesterday was the 15th anniversary of one of the most important events in Apple’s history and one that would probably change its history forever. We talked about the purchase by Cupertino’s people of Next, the company created by Steve Jobs and that meant the return of this one to the company of the block.
Yesterday was the anniversary, not ours, but that of an important event in the relatively short but intense life of Cupertino’s company.
And at this point we must make a little history. For those who don’t know, NeXT was a company based in Redwood City, California, founded in 1985 by Steve Jobs after he was forced to resign from his position at Apple after the dispute with John Sculley.
As a curiosity, there is a belief that Jobs also founded Pixar, although this is not entirely true; Pixar was part of LucasFilm’s animation studios, so Jobs’ work was more to promote it.
Going back to the history of NeXT, initially its name was NeXT Computer, but later it was changed to NeXT Software. Examples of this were the NeXT Computer, NeXT Station or a jewel of hardware such as Cube.
But most importantly, NeXT developed the germ of what is now Mac OS X and therefore also iOS. This caused it to merge with Apple in 1996, in a process that cost an estimated $427 million.
Thus, with this purchase Jobs becomes advisor to Apple’s president Gilbert F. Amelio, becoming in 1997 interim CEO and later president of Apple Computer after Amelio’s expulsion.
From here begins the revival of Apple , which was in a downward spiral and on the verge of bankruptcy after resounding failures. 1997 sees the launch of iMac, an all-in-one, which sells millions of units, causing a 400% increase in the share price. A success to the point that Week magazine declares it to be “one of the century’s enduring images”.
Later, Apple makes its first foray into consumer music, with the launch of the iPod, the iTunes music store – and the rest, as we all know, is history.