Quarantine life has increased spending on Internet purchases by those who normally resort to this practice, such as those who were forced to use it for the first time. According to various studies, the coronavirus has changed the way we consume and this trend will accompany us in the coming years. Thus, many businesses have seen the need to strengthen their digital sales channels and Facebook as one of the most important platforms in the world, has done the same.
In recent months Facebook has updated its services to adapt to the new reality of its users , marked by social distancing and more time at home. This is how it presented its secure video calling initiative, “Messenger Rooms” and its streaming games app. Now, online shopping is his next step with the launch of Shops, a new way to buy more and better.
Through Shop, first launched in the United States and with expansion scheduled in the coming months to other countries, Facebook seeks to offer people “a place to experience the joy of shopping versus the task of buying.
As the company explained in its official blog, it will focus on small businesses, helping them adapt to online sales, in many cases as an alternative to closing physical stores, and making it easier for people to discover and buy products, through Facebook and Instagram
Right now, many small businesses are struggling, and with the closing of the stores, more are looking to put their businesses online. Our goal is to make shopping seamless and empower anyone, from a small business owner to a global brand, to use our applications to connect with customers.
How does Facebook Shops work?
Creating a store on Facebook is free and simple. Companies can choose the products they want to include in their catalogue and then customize the look of their store. This possibility means that any seller, regardless of size or budget, can put their business online and connect with customers wherever and whenever it is convenient for them.
People can find stores on a company’s Facebook page or Instagram profile, or discover them through stories or ads. From there, they can browse the entire collection, save the products they’re interested in, and place an order, either on the company’s website or without leaving the application if the company has enabled payment in the United States.
Facebook also wants customers to feel a personalized attention. So they can send messages to a company through WhatsApp, Messenger, or Instagram Direct to ask questions, get support, track deliveries, and more. And in the future, you can view a company’s store and make purchases directly in a chat on WhatsApp, Messenger or Instagram Direct.
With respect to the other shopping options available on its platform, Facebook says it is investing in features such as Instagram Shop, live shopping and more that will be integrated with Facebook stores to help customers discover products they are interested in and make shopping easier.
Later on, Facebook plans to include the purchase of products in real time. Soon, sellers, brands and creators will be able to tag products from their store or Facebook catalog before posting them, and those products will be displayed at the bottom of the video so people can easily tap into them for more information and purchase.
Without a doubt, with Shops Facebook wants to create a real shopping experience that involves the personalized attention of physical stores and the speed and convenience of online stores.