And at the same time as Apple is lobbying Spotify to remove its free mode with ads, it seems that the FTC ( Federal Trade Commission ) is also keeping a close eye on the future Beats together with the Department of Justice and the European Commission.
We still don’t know exactly what we’ll see at WWDC, but it’s clear that Apple wants to turn the music market upside down
I have rarely seen anything like it: a service that has not even been launched publicly and is already in the sights of international regulators. A sign that this service wants to change the music market sharply , looking for deals that will greatly affect competition. Eliminating Spotify’s free mode, for example, would already be something very important that would change the attitude of 45 million users who benefit from that mode.
At the moment, the only official clue we have about this new service is its base: the new Music application interface that has been released with the iOS 8.4 beta. If we put together everything that has been appearing recently, we deduce that we should see something next June 8th. And that that something has very ambitious goals that have attracted the attention of even government agencies.