Apple’s financial results, which the company unveiled late yesterday , were the second best in its history . It might seem that everything is going well, but there is a clear reason why they have been only the second best results, the reason is the iPhone.
A few months ago Apple already warned us that they would not publish iPhone sales figures anymore. It is a considerable decision but it is not really that important, Apple is obliged to share the revenues, profits and profit margins so putting everything together you can get sales figures quite close to reality .
This is what Strategy Analytics has done and the results reveal that Apple has sold 66 million iPhones in the last three months.
Strategy Analytics usually gets the results right and, even if we can no longer verify them, its analyses can be used to analyse the current state of Apple . According to a report just released, Apple sold 65.9 million iPhones during the first fiscal quarter of 2019, which corresponds to the last quarter of 2018.
Exactly one year ago, in the first fiscal quarter of 2018, Apple made a record profit , placing 77.3 million iPhones on the market . We know that the drop in revenue of the iPhone section was 15% during this quarter, so the results fit quite well with that drop to 65.9 million units sold.
In addition to giving the figures, Strategy Analytics has analysed Apple’s problem with the iPhone and has shared some of the possible causes of this drop.
- High price of the iPhone.
- Low replacement rate for a new model.
- Competition from rivals like Huawei.
- Battery replacement program.
In these causes we can agree on almost all of them . It is quite clear that iPhones at the current price are less competitive, especially with large devices coming from China at more affordable prices.