Eric Schmidt, president of Google, sees Apple as a “tremendous innovator” . At Google’s Big Tent event in India, Schmidt briefly evaluated his competitors in a question and answer session we met today. “I am a BlackBerry user because I like the keyboard” , he said, although he acknowledged that BlackBerry was “slowly getting into trouble” . But while he says he would choose a BlackBerry over a Kindle, he says Amazon is in better shape. “Amazon has exceeded expectations in its ability to change distribution and marketing. They are a major partner of Google, and I think they can compete with us” .
The president of Google thinks Apple is a tremendous technological innovator
The tone when referring to Apple was more cautious: while it is easy to praise BlackBerry or a partner like Amazon, Apple is the biggest competitor in Google’s mobile business. “Apple will continue to be a huge technological innovator and will continue to make beautiful products, regardless of the market share of those products, and that is a great strength, that it will continue to be innovative” , he said. When asked about the iPad and the iPad Mini, however, he said he preferred the iPad (because the iPad Mini is “too small”) , but asked the interview host to consider Android instead. “Frankly, what if you took a look at Samsung’s 10-inch tablet called the Nexus 10? More apps, more scalable and more secure” .
Regardless of whether iOS or Android is preferred, using the number of applications to make the comparison with the iPad was not a particularly useful choice. As of October, Google has a total of nearly 700,000 applications, while Apple has just over 700,000. The problem is that most Android applications are technically compatible with tablets, but are not native. I’m almost certain that Schmidt compared it to the 300,000 native apps on the iPad. However, Google has long struggled with optimizing tablet apps, often ending up with intensified versions of the apps for the phones.
Schmidt also talked about what can be done with all these applications. He remains optimistic about the future of newspapers, despite the difficulties they have in moving to the digital world, and also said he sees the Twitter model as “clearer” than Facebook, which he says is in a state of flux: “I don’t know exactly about the transition they are making, but I am telling you that if you have millions of users you can make money” . And as soon as the last controversy that is shaking the network, the closing of Google Reader, he said: “I love Google Reader” . So why does the company want to close it down? “Priorities” .
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