Eddy Cue, may not be as well known as Jony Ive or Scott Forstall, but it seems that after the dismissal of the latter, Eddy has moved from the background to the forefront and it seems that in the coming years he will continue to be there.
As far as we know, Scott Forstall was fired from Apple for making two big mistakes: Siri and Apple Maps . Not that the applications themselves are mistakes, but it is a mistake that they don’t work properly. In addition, Forstall is said to have been unable to sit down and talk with Ive, one of Apple’s top managers and the author of every single design (so far hardware) of Apple products for a few years now.
Eddy Cue is positioning himself as Apple’s strong man
Tim Cook wanted Eddy Cue himself to be the new head of these projects. It makes some sense that it should be him since until now he was responsible for the company’s Internet services and these applications have quite a lot to do with the Internet. Even so, it could have been Craig Federighi who took over the control of these applications, since they are part of iOS and he is the new responsible for the operating system.
Last week, we also learned that Eddy Cue has joined Ferrari’s board of directors, following a brief chat between Luca di Montezemolo and Tim Cook. This makes us think that Tim has put him through the roof in front of the head of the Italian supercar brand.
In addition to all this, Eddy Cue has a reputation for managing groups of people very well and for making his subordinates trust him.
All this added up, it seems to tell us something. It seems that Eddy Cue is one of the people Tim Cook has the most confidence in and this makes him a fundamental piece within Apple. In addition, we have the feeling that Eddy’s work is tremendously valued, since he has been assigned to put an end to the problems in two applications that have undermined Apple’s reputation in recent years: Siri and Apple Maps.
Will Eddy be up to the task? Will he be able to solve the problems with these applications and turn them into something much more interesting? In the next few months we should start seeing answers and results.
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