Eating a Big Mac or having a coffee while writing on a friend’s wall on Facebook, playing a game or surfing the Internet for free is now possible in twelve McDonalds in Virginia Beach thanks to the new iPads installed on the tables for the enjoyment of customers .
Hugh Fard, the owner of these premises, got the idea from an annual convention of the fast food restaurant chain that took place last April in which he discovered through his colleagues a French company that had helped them with the installation of iPads in some twenty restaurants from Paris to Budapest.
Although the initiative comes from the franchise owners and not directly from McDonalds, which has no plans to extend it to other restaurants at the moment, the company’s regional marketing representatives have taken good note and say they will monitor the project to see if it proves successful in attracting more people and keeping them longer in its premises.
By the way, the company responsible for the installation is Weblib, taking care of both the rental of the tablets (replacing them in case of theft or damage) and the design of the mounting systems and custom applications. It’s certainly not a bad idea… except for the issue of grease and ketchup traces from the previous customer on the screen.