With Disney+ just about to be launched (on November 12th) its CEO has made some statements about Apple TV+. Especially interesting if we consider the good relationship between Bob Iger and Steve Jobs as well as Disney and Apple in general.
In a statement to CNBC, Disney’s CEO has indicated that he is not too concerned about the low price of Apple TV+. Let’s remember that Apple TV+ comes with a price of 4.99 dollars per month . Disney+, on the other hand, will do so at about 7 dollars a month. These two extra dollars can make a difference, although it is even greater with Netflix or HBO where prices go up to more than ten dollars a month generally.
Bob Iger has indicated that Apple TV+ along with other services are competition but that ultimately do not look at the competitive side of this. As he explains:
A very corporate statement from Bob Iger. All the executives of the streaming services seem to say something similar. There is no competition because there is a market for everyone and they differ by being unique in those they offer, at least they say so. Netflix a great catalog, HBO quality content, Disney a unique experience and catalog, Apple quality content with great creators … The truth is that in the end they are all streaming services. Each one will seek to differentiate itself in one way or another, although it will be the final viewer who will decide which one(s) to keep. Time will tell which one’s strategy of differentiation works better.
At AppleDisney CEO Bob Iger breaks his silence and explains why he left the Apple board of directors
Although Apple TV+ has the lowest price of all , this does not mean that it is a determining factor for the user to choose the Apple service. Apple TV+ has the lowest price of all and also possibly the smallest catalogue of all. It should also be noted that with options such as Netflix it is easier to share an account than with Apple and manage it using Apple ID, for example.