For a few months, years even, we have started talking about what we now know as Apple TV+, the new streaming platform of the Californian company. However, Apple is not the only one that has decided to enter this market , nor the one that will have the greatest impact. The Walt Disney Company, the world’s largest media conglomerate and owner of many of the biggest entertainment brands, has also begun its assault with Disney+.
Yesterday, the company held a special event for investors at which they presented the details of the new platform. Of course, the company’s great capacity for content creation was particularly evident, with Walt Disney Studios and Animation Studios, Pixar, Marvel, Lucasfilm and, since the beginning of this year, the studios of 21st Century Fox. But this is not the only point of use of the new platform that has created so much expectation.
A platform ready for the future
If there is one thing they are sure about at Disney, it is that they have the capacity to deal with the big technology in content. What some doubted is that they could do it with technology, something they have also demonstrated at the event. Thanks to the acquisition of BAMTech in 2017 , a company specializing in the development and maintenance of streaming platforms, and after the experience gained with ESPN+, their great bet on the sports scene, they have cleared all doubts.
BAMTech, now called Disney Streaming Services, has created a platform designed to support up to 10 million concurrent users, with a fantastic video quality that will reach 4K HDR in the contents that support it. In addition, have tried to create a simple and attractive interface , designed for the whole family to access their favorite content. It will also allow the use of different users with a single subscription and the downloading of content, at the level of other platforms.
The content that will arrive at Disney+
Returning to the contents, Disney has taken care of that all their studies produce original contents for the new platform , this also includes new documentaries that will show us the entrails of the company. And among all these contents, we have to choose from Marvel and Star Wars series, such as WandaVision or The Mandalorian, real action films such as the remake of The Lady and the Tramp, and The Simpsons… All this, in addition to the great library of Disney films.
In this regard, many questions have arisen regarding the availability of content. Like any other production company, Disney has certain agreements with distributors around the world to bring its creations to consumers. Sometimes, this implies exclusivity, which could complicate the arrival of certain contents to Disney+. That is why the company has committed to bring its future films to the platform behind the cinema exhibition window, starting with Capitana Marvel.
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En conclusión, hemos podido conocer un servicio que ha logrado una gran cantidad de opiniones positivas . Combinando el precio, sus contenidos originales, y las características técnicas que nos ofrece, Disney+ es un complemento perfecto para la televisión de cualquier hogar. Una nueva opción pensada para los que amamos sus creaciones, tanto niños como adultos, que afortunadamente nace apostando por un lanzamiento global (algo más lento de lo deseable, eso sí).
In addition, they have commented that they should be able to recover the licenses for much of their content in about four years. This has been taken into account when defining the platform’s launch schedule, along with other factors such as demand and distribution agreements. Thus, Disney+ will start on November 12 of this year in the United States , and will arrive in Western Europe in the first months of 2020. Latin America is expected to receive the service in 2021.
Finally, the final blow to Walt Disney has been the price of the subscription. For $6.99 per month or $69.99 per year US users will be able to subscribe to the entire content library, without ads. And they can access it from a variety of devices, including, of course, iOS-enabled phones and tablets, Macs, and Apple TV. With this in mind, it wouldn’t be surprising if in the future we saw some sort of agreement with Apple to improve their presence.
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