Apple estaría a punto de adquirir Shazam, la app de reconocimiento de música
As indicated by TechCrunch last Friday, December 8, the company of the apple announced that has just acquired Shazam for the sum of 400 million dollars , in order to integrate it with Apple Music and thus improve its music streaming service.
“We are delighted that Shazam and his talented team are joining Apple (…) Apple Music and Shazam are a perfect fit, sharing a passion for discovering music and offering excellent musical experiences to our users. We have big plans in mind, and we look forward to combining them with Shazam once the deal we closed today is approved” , an Apple spokesperson told The Verge website.
Shazam’s spokespersons also sent their statements to the U.S. site, saying they are very excited to start being part of Cupertino’s signature team. “Shazam is one of the top rated applications in the world and appreciated by hundreds of millions of users and we can’t imagine a better home for Shazam to continue innovating and delivering magic to our users” , they said.
For now, we don’t have any details about where the music recognition application will go, but what we do know is that Shazam can help Apple by greatly improving the experience of the Apple Music service. Even, according to The Verge, if Apple decides to close the application, it would also eliminate references to Spotify, which together with Apple Music gets 1 million clicks per day from Shazam.
In addition, Cupertino’s signature could integrate Shazam with Siri, offering users a deep integration with iOS, which would be quite interesting as let’s remember that in addition to songs, the app identifies movies, shows and TV commercials.