Redondo o cuadrado: por qué el Apple Watch va camino de convertir su diseño en un icono
Last week we saw Strategy Analytics put last Christmas’ Apple Watch sales at a respectable 5.2 million units. Now another analytics company called Canalys comes to the fore with its own even more optimistic estimates, estimating that Apple may have sold some 6 million Apple Watches in the past quarter .
Apple has never given sales figures for its watch, mainly to avoid offering concrete data on a silver platter to the competition or to generate discomfort among shareholders regarding a product that is still relatively new and still looking for a niche in several markets. But estimates always give us some approximation, and it seems that there is reason for celebration in Cupertino .
So far the marketing of the Apple Watch Series 2 already makes it clear that we are abandoning the “fashion product” approach . The Apple Watch Edition has practically disappeared, and the public sees the watch much better as a complement to the iPhone with which to motivate them to move around more and simplify the experience of using some functions that are originally on the iPhone.
If Canalys’ figures are true (which we won’t know for sure in the short term at least) it would mean that 11.9 million Apple Watch units would have been sold by 2016. That’s 49% market share, a more than promising figure. Last quarter’s sales alone would have generated over 2.6 billion revenue, 80% of the entire market. It may have been a very good Christmas for the Apple Watch.