Just yesterday I was talking about how some analysts were predicting a bright long-term future for Apple, but that doesn’t mean we won’t see the effects of the pandemic on the company’s finances. Canalys has launched a new forecast that predicts a decline in iPad sales during 2020 .
Several media outlets have reflected the study data: the market for PCs and tablets would fall by 7% in sales , mainly due to the crisis that the world will face as a result of the COVID-19 virus pandemic. Still, the report also states that “the worst is over” and that the worst of the impact of the disease is behind us.
In more concrete terms, Canalys rates iPads as non-essential devices (debatable if we take into account that they charge for computer functionality for some) and forecasts a drop in sales that will last all year. In the United States, they do not expect to see an economic recovery until 2022, at which time they estimate that the market will grow by 4%.
On AppleBasic and mini iPads will have larger screens in a few months, says Ming-Chi Kuo
In parallel, another recent Gartner report estimates an 8.2% decline in iPhone sales during this first quarter of 2020 while the global smartphone market has dropped even further to 20%. We will see these effects more clearly in early 2021, when we will know the revenue figures for the 2020 holiday season and compare them with other years.