Analyst Gene Munster , of Piper Jaffray released a new market monitoring report on Monday. In her study she followed the bestseller lists of Amazon . On April 20 he found that several models of iPod were in each of the top 10 positions of the best selling MP3 players on Amazon , as well as 13 of the 20 positions of the best selling players.
With regard to electronics products, five of the 10 best-selling products were iPods and eight of the 20 best-selling products. Obviously Amazon is not the only seller of iPod , but Munster bases its study on the information from Amazon because it is a major online seller and the lists of best-selling items change in real time. Munster also mentions that the only time the iPod completely topped the top 10 MP3 player list was on September 9, 2005, continuing its supremacy until Christmas. The market share grew from 76.8% in February to 77.9% in March, according to the NPD group. According to their estimates, by the end of this year, 85 million iPods will have been sold, giving Apple a greater “halo” effect.
However, Macs have declined in sales in the Top 10 and Top 20 lists, which could be due to the recent launch of the Intel-based iMac and MacBook Pro. The market seems to be waiting to see how the new computers evolve.