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BlackBerry reinvents itself, should Apple be afraid?

Research In Motion, from now on BlackBerry, has been renewed so as not to die, although it seems that many people consider it to be doomed. With new terminals at the height of any high-end smartphone, it seems that they are a little late, with a new operating system – BlackBerry 10 – focused mainly on the user experience, as they say, although it has nothing to do with and nothing they have learned from the iPhone.

Yesterday Research In Motion, now only BlackBerry, took a new direction to try to reach the third place of the raking and to make a space desperately, in a last breath to renew or die. And it seems that she is a couple of years late and many consider her doomed to disappear.

BlackBerry reinvents itself, should Apple be afraid?
BlackBerry reinvents itself, should Apple be afraid?

Last Wednesday was presented BlackBerry 10 , the new BlackBerry mobile operating system that also comes with two new devices: the Z10, and Q10. Many believe that BlackBerry has lost its essence, introducing a terminal that does not need any physical button to use it.

The Z10, for example, is on a par with any smartphone today: Wi-Fi, LTE, 2GB of RAM, dual-core at 1.5GHz, microSD card slot, GPS, 8-megapixel camera, NFC, Bluetooth 4.0, 356 PPI… And according to early reviews, it seems to do everything right, except the battery life. The problem is that doesn’t stand out at all.

BlackBerry is sure to remain a favorite for the professional and corporate sector, thanks to its security and reliability. The problem is that this sector, today, also wants to share, take photos, good screen, have any existing application already on Android and iOS… Issues that RIM had neglected and personally I think it comes 2 years late , at least.

There are probably few reasons for a current iPhone or Galaxy S3 user to switch to BB10. I can only think – leaving aside the business sector – of someone who wants a smartphone at a good price – for lack of knowledge.

Definitely: Should Apple be afraid of the new BlackBerry? I don’t think so. I rather think they’re the ones who are terrified right now. By the way, don’t those cases ring a bell? If you look at the interview with the product manager, you will see that he avoids any sentence that includes the word iPhone.

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