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Bill Campbell, CEO of Apple, talks about how technology will reach our “innermost objects”

BusinessweekEn Apple
Bill Campbell , member of Apple’s board of directors and therefore aware of the company’s future plans, has publicly chatted with the CEO of Intuit in what is considered a rather unusual event for an Apple executive. Nothing has been revealed about Cupertino’s company, of course, but Campbell has talked about how technology will become part of our “intimate objects”.

The Google glasses appeared as an example, although we can also be talking about bracelets, watches or even the very clothes we are wearing thanks to the smart fabrics. And the fact that an Apple executive has talked about this so confidently may imply that the offices of Infinite Loop have related plans .

Bill Campbell, CEO of Apple, talks about how technology will reach our “innermost objects”
Bill Campbell, CEO of Apple, talks about how technology will reach our “innermost objects”

Campbell has also named the Nest thermostat created by the father of iPods, Tony Fadell. Bill said that people thought he was going to ” yawn ” when faced with a novelty like a thermostat, but Nest has broken its sales forecasts and ” is the first in a series of products that we will see coming out of that company “. Our colleagues at Xataka tested the thermostat to see first-hand whether that promise is possible.

In short, what Campbell meant by this talk is that advances in technology are going to allow traditional objects that are intimately linked to someone to become real computers. Has Campbell clarified the path that Apple is studying in order to continue innovating in the future ? At the moment there are already patents on curved glass that suggest this.

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