Apple is certainly in a much better position on the stock market than it was a few days ago, when the value of its shares plummeted to $143. Since then there has been a recovery and as I write these lines we are moving back into the $167-169 range, but the question you can ask yourself is whether we will ever cross the $200 barrier again or even reach those stratospheric $230 again. Can Apple ever be worth a billion dollars again?
Well Morgan Stanley thinks so . One of its experts, Katy Huberty, claims that Apple can become a trillion dollar company again if it succeeds in launching all the services that are part of the current rumorology. Those services are the catalogue of streaming series, a new Apple News that includes a subscription to digital magazines and an Apple Music that continues to improve over time. Oh, and there is also talk of a games service.
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Huberty also puts numbers on the table. He believes that these services can represent 5% of all Apple’s revenue growth over four years, until 2023. He also believes that the pricing of iPhones in key markets, such as China, has caused sales to recover somewhat and therefore there is more optimism about Apple’s future growth.
At the moment, the stock market valuations of Amazon, Microsoft, Apple and Google are very similar. Amazon also scraped a trillion dollars in stock market valuation, so there will be how great a technology is that will recover that achievement after the decline in valuation in recent months. It should be remembered that this is based on speculation related to Apple’s new services, not to mention any other news that the company will be preparing for the future. And between now and 2023 a lot can happen .