Balloons, the new ad that demonstrates the magic of iOS 10’s emotional messages

Just minutes ago Apple released a new iPhone 7 announcement, in which they reveal the magic of the app from Messages. This time it all starts with two balloons that meet and follow millions of balloons until they sneak into a girl’s room. It’s not until the end of the ad that we realize that they promote the emotive messages of iOS 10 Messages.

We might think that this announcement has nothing to do with the iPhone 7, but with iOS 10, which can be installed in a lot of other devices from the Californian company. However, such a shower of color is also focused on showing the benefits of the iPhone 7’s Retina screen , which has been rated as the best LCD screen ever seen on a mobile phone.

Balloons, the new ad that demonstrates the magic of iOS 10’s emotional messages
Balloons, the new ad that demonstrates the magic of iOS 10’s emotional messages

In the production we can also enjoy various landscapes such as those of Iceland or the skyscrapers of the city of Chicago . The balloons always find other balloons in their way until a huge mass of helium balloons is made that ends up in this girl’s house. Once inside we see a message arrive to her iPhone with a drawn heart, followed by the characteristic iMessage “Happy Birthday” balloons, which merge with the balloons in the room.

This way of transmitting emotions through messages was already launched by the Apple Watch more than a year ago, but now with iOS 10 Messages it reaches the iPhone and iPad for the first time, and becomes a new and emotional way of transmitting our feelings in a new way . We don’t know if WhatsApp or Facebook Messenger will copy this idea to Apple in any way, but no doubt Cupertino’s will show once again how important people’s emotions are to them.

And this is one of the many changes that integrate Messages for iOS 10, as well as the App Store with stickers and plugins , which has also allowed to exploit the creativity of many developers , making the possibilities of Messages almost infinite.

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