After the rumors of the iPhone 7, prior to its official presentation, it is the turn of the next device with possibilities of renewal, the Mac . Without a doubt, this is one of the star products in Cupertino’s catalogue, as it features one of the most carefully designed and innovative designs ever seen on a computer. The rumours about a product renewal, implies a decrease in sales.
The fact that we are waiting for an official presentation in which the renewal of this product is made official means that the company’s customers will decide to wait to find out in detail all the new features that this device could bring. This is logical, since if we think about it carefully we will be able to acquire a new product with a similar price , but with new features and great improvements. Besides, who doesn’t like having the latest model of a product?
As shown by the IDC data , the company would have reduced the number of shipments by 13 percent . However, this data was already reflected in the figures for the last quarter, when Apple had gone from 5.76 million products sold in the same sector in 2015, to 5.01 million sold in the same year. A decline that will surely be offset by the sales success of the new iPhone 7.
On the other hand, this attitude of consumers increases as a result of the lack of discounts on products to be renewed . In some countries, large discounts are offered on this type of product, whose strategy allows the number of sales to be balanced. Unfortunately, this action is not very common in most European countries, and even less so when it is a product from the Apple company.