Apple’s expansion into Asian countries is a very serious issue and above all they take it very seriously. In the last three months Apple has seen its sales in India increase by 400% thanks to the strong focus on that country. We will now analyse this increase and see why it has occurred.
Since Tim Cook took over as Apple’s CEO we have seen that the company’s plans in Asian countries like China are promising. However, it is not only in this emerging country that they are planning to enter strongly, we have seen that in India they also want to make a name for themselves .
Apple’s recent success in India was announced by The Times of India, which said that while the iPhone manufacturer has ignored India for years, its attention has recently paid off. It comments that Apple has started an extensive advertising and marketing campaign for the iPhone in particular . These efforts have resulted in increased sales of up to 400%, according to IDC estimates. And there is much more room for growth in India, where smartphone penetration rates are below 10 per cent.
According to The Times of India:
Apple’s recent interest in India is reminiscent of what is happening in China. This approach has also been a great success for the company, as China has become a key component of the company’s continued growth of the bitten apple.
The iPhone 5 was the fastest growing iPhone on the market and it didn’t take long for it to reach India, where it was launched on November 2nd . On the other hand, at the beginning of last December we saw how Apple launched the iTunes Music Store in 55 new countries, including India.
Without a doubt India is one of the most influential and emerging markets in the world and that Apple will not overlook. We’ll see if they achieve successes as big as the ones they’re already reaping in India. For now, we can only hope.