A few weeks ago we told you about Apple’s purchase of Shazam , so far so good. But now, the European Commission will analyze this purchase.
The main reason is that they believe that it could negatively affect competition in the European Economic Area. This was made known by Austria, where it requested the European Commission to start observing this purchase in case it might negatively affect the European Union at the level of competition.
Apple had an agreement with Shazam to integrate it with its virtual assistant Siri, until last December, when they decided to buy the whole company for about 400 million euros .
The investigation by the European Commission began following a request from Austria, joined by other countries. This will probably take some time before a decision is made by the European Commission.
A priori there is no problem with the purchase of Shazam, but the European Commission believes that this could negatively affect competition in the European Union. This request comes after Austria, Iceland, Italy, Norway, France and Sweden, asked to analyze this purchase by Apple.
Shazam is an application that allows to recognize practically any musical theme that is around us and give us all kinds of information about it. In addition to showing us video clips or purchase links
Apple used the technology of Shazam to integrate it with Siri , where it “rented” this service so that it could recognize any song by saying “Hey Siri, listen to this”. Now, thanks to this purchase, Apple could integrate many improvements in a short or medium term future.
What did you think of Apple’s purchase of this app? Why do you think they started researching this purchase? Do you usually use this service integrated with Siri or directly from your own app?