Sorpresa: Apple News tiene ya 70 millones de usuarios únicos y firma acuerdo publicitario con NBCUniversal
Until now, if any journalist or simple fan of the brand wanted to see Apple’s press releases, they could go to a section of the company’s website especially for that. Now that section has disappeared, and it redirects to a new part of Apple’s website called Newsroom .
In this new section we will continue to find the news from Apple, but instead of accessing the raw press release we will see it in a “blog” format in which the design becomes much more important . And of course, there are links to share in social networks in each article and images separately.
A detail: at the moment it seems that the web gives problems if we access it from Google Chrome, returning an error forbidden . If you open it with Safari everything opens correctly.
In parallel to this, Apple has created a new senior position to be held by New York Magazine editor Lauren Kern: editor-in-chief of Apple News . So far this service, active in the United States and the United Kingdom, is limited to serving as a platform for other media. So why does Apple need a managing editor?
Cupertino may be preparing to expand the functions of Apple News, but we can’t know anything about it since Lauren herself has refused to describe her new position. This is a time full of false data invading the social networks, so perhaps this position will serve to ensure that everything that circulates in Apple News is reliable . It’s a matter of seeing what happens from now on.