Apple adquiere los derechos del reconocido segmento ‘Carpool Karaoke’ Imagen On this occasion, ReCode announced that Apple would be in talks with TV content providers and video companies to create a universal digital TV guide for Apple TV, iPhone and iPad .
With this initiative, Cupertino’s firm wants to help users discover all the content that is available through applications such as HBO, Netflix or ESPN , without having to open each application separately.
According to the website, Apple’s digital TV guide would also include a feature that would allow users to play TV shows and movies with a single click. This perfectly clarifies the recent comments of Eddy Cue, who indicated in an interview with the Hollywood Reporter that what they are trying to do is “build a platform that allows anyone to have content to consume” .
Apple currently has access to information about content within Apple TV applications, so that users can activate Siri’s search functions . The company is now talking to content providers about additional metadata to create a comprehensive guide. At this time, Apple has indicated to the media that it will not comment on the issue.
In addition to creating a complete digital TV guide, the company on the block has other plans in the field of entertainment. Apple recently acquired the rights to the ‘Carpool Karaoke’ segment of ‘The Late Late Show with James Corden’. With this purchase, the firm is seeking to convert this space into its own series that would be broadcast via ‘Apple Music’.
“We love music and Carpool Karaoke celebrates it in a unique and fun way that is a hit with audiences of all ages. It’s a perfect fit for Apple Music, giving subscribers access to their favorite artists and celebrities “ , said Eddy Cue senior vice president of Internet software and services at Apple, after confirming the acquisition of this segment.