The competition between web browsers is enormous and the three big technology companies Apple, Microsoft and Google are betting heavily on Safari, Edge and Chrome respectively. One of the aspects that can be decisive when using one or the other is usually privacy. As far as Apple is concerned, it should be noted that a lot of work is being done with the firm objective of making private browsing possible and, to this end, it is important not to allow some websites to carry out tracking for personalised advertising. Recently, thanks to a report by John Wilander of Webkit, we have learned some of the most important points that follow the developers of Safari to maintain the privacy of navigation. This is an extension of information we learned in February about the 12.1 version of the browser.
Beyond the fact that each person should be responsible for his or her actions on the Internet, the truth is that much of the security should be carried out by browsers . In addition to being quick and easy to use, browsers must have security tools that, among other things, prevent a third party from monitoring our browsing without our express consent .
Safari in macOS
Advertising on the internet is abundant today and even many media are financed almost entirely by advertising. Many of the new formulas used by advertisers are related to the famous cookies and the tracking of our navigation to show the ads in relation to our personal preferences . It is precisely against the abuse of these tools that Safari tries to fight.
What Wilander says Apple is trying to achieve is to ensure that no user can be personally identified by websites with ads by tracking their browsing. Special emphasis is also placed on the more thorough tracking that takes place when, by mistake or not, an ad is clicked on. This is because when that click is made, automatic reports begin to be made regarding the profile of the people who interact with the advertisement.
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Many companies outside the tracking process may end up collecting user information in order to send you new advertising. Apple believes that these companies should even disappear, as they would consider that they are violating the user’s privacy rights . Therefore, it proposes some measures such as that browsing reports be sent privately even if the user is not using private browsing. Another measure is for reports to be sent randomly after 24 or 48 hours from the time the website is accessed.
If you are interested in reading the full report, you can click here and access it. We also invite you to leave your impressions on this news in the comment box.