In this way the Apple University would have a branch office in the Asian country.
This division of Apple, one of the most enigmatic, would thus for the first time leave California so that Chinese employees understand the company’s philosophy beyond what sales and customer support entail. And since we’re talking about where many of the company’s suppliers are located, perhaps the university would specialize in engineering and component manufacturing.
Steve Jobs was the one who opened that Apple university, precisely so that the values he imposed on the company would not be lost once he was gone. In it, students study the decisions that have defined Apple’s path from its origins until now, the reason for the care taken in designing its products, its simplicity…
The aim is that the Apple of the future can be different but still retain its original foundations , launch whatever they launch and whoever sits on the CEO’s throne. It’s something that few companies do to the level of creating their own university, but for Steve Jobs it was crucial. This expansion into China wants to bring this raison d’être into a completely different culture, so we’ll have to see if it works.