Skip to content

Apple wants to bring its technical support closer to the user through an app

Apple has always stood out for its SAT. Along with other companies such as Microsoft, it is one of the companies with the best satisfaction rates, but that does not mean that there is no room for improvement. And that, to improve, seems to be what Apple wants to achieve since would be working on a new application with which to manage all those activities related to its SAT .

The aim of this application would be to give users access to all documents and manuals as well as facilitate contact with a consultant through chat from the app itself and also, which can already be done in the Apple Store iOS application, make an appointment for the Genius Bar at the nearest Apple Store.

Apple wants to bring its technical support closer to the user through an appApple wants to bring its technical support closer to the user through an app

The idea that comes out of all this is that this application reproduces the vast majority of resources currently available through Apple’s support website , resources that would be more easily available through a native application on our iPhone or iPad.

I wouldn’t be surprised if behind this idea there was Angela Ahrendts , who in her aim to speed up and eliminate all kinds of queues from the Apple Store tries to divert a large part of the problem solving flow towards the user by making the necessary tools available. Something very similar to the new booking system for new products to eliminate the famous queues.

It remains to be seen if Apple decides to integrate all these functions into the Apple Store application or if, on the contrary, it decides to remove them separately. I opt for the first option, mainly for suitability, as lately we are starting to have too many applications installed by default on our iOS devices.