Apple has updated its iPhone 5 website following the launch of the Samsung Galaxy S IV this week. The new page includes a section on “Why iPhone” , as well as a new slogan: “Loving is easy. That’s why so many people do it” . The new slogan replaces the previous slogan that said: “The biggest thing to happen to the iPhone since the iPhone” , in which Apple highlighted the change of screen from 3.5 inches to 4 inches.
Apple updates the iPhone 5 marketing page after the debut of the Samsung Galaxy S IV
The new page describes some of the reasons why Apple loves the iPhone, as well as highlighting the fact that Apple has won the J.D. Power and Associates award for “best in customer satisfaction with consumer smartphones” eight times in a row. Apple continues to explain that this award includes categories such as smartphone performance, physical design, features and ease of operation.
Apple is also using this new page to promote the benefits of the iPhone’s 326 dpi Retina display, with the somewhat unusual and potentially misleading claim that such a display will remain “a feature found only on the iPhone and other Apple products” . The “Retina screens” may only be found in the iPhone and other Apple products, but there are many other smartphones with a higher pixel density than the iPhone and, indeed, other Apple products. Google’s Chromebook Pixel, for example, has a higher pixel density than the MacBook Pro’s Retina display, even though the display on the Google device is nowhere near as good as Apple’s displays. Apple may not be referring to the pixel density alone, but rather to the overall design of the Retina display, which includes a number of proprietary elements not found in other displays.
The rest of the “motifs” that Apple exposes are far less controversial, including the engineering involved in developing iPhone 5 with its “sleek aluminum enclosure” , its Apple-designed A6 processor, battery life, wireless capability, camera, and entertainment options provided by the iTunes store, including the more than 800,000 apps on the App Store. Here Apple continues to shoot at the Android fragmentation, as Phil Schiller did, with the argument: “other mobile platforms have a wide variety of fragmented store options, leading to availability issues, developer frustration and security risks” .
Apple’s biggest competitor in the smartphone market, Samsung, recently unveiled its new flagship. The Samsung Galaxy S IV uses a four- or eight-core processor (depending on where it is sold) and features a large 5-inch screen with Full HD 1080p resolution and a pixel density of 441 dpi. However, unlike Apple, the Samsung Galaxy S IV is still made of plastic, which is considered by some to be a disappointment for a high-end device.
Although Apple’s iPhone has taken a strong lead over the Galaxy S III in recent quarters, it is believed to be due to a drop in consumer demand as they were waiting to see what Samsung offered with their new model. As with Apple’s “S” models, the Galaxy S IV maintains the design of the previous model, but progressively increases its technical features. Adding spice to the battle between the two technology giants, both continue to engage in a fierce and constant legal battle around the world.
Share this article with your friends on Facebook, Google+ and Twitter with the buttons at the beginning of the article. Thank you!