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Apple tries to emulate the success of Amazon with a specific section for independent authors in the iBook Store

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One of the most interesting moments of the interview conducted by the boys from Xataka with Koro Castellano, Head of Kindle at Amazon Spain, a few months ago, is the strong commitment of the company to independent authors and how thanks to the Amazon platform these authors can exhibit their works, gain an audience and over time even be hired by large publishers .

And now it seems that Apple has also noticed that it might be a good idea to attract more publications to its book store, so the company has created a specific section in the iBooks Store, for the time being only in the American, UK, Canadian and Australian store, which boosts the sale of these types of publications.

Apple tries to emulate the success of Amazon with a specific section for independent authors in the iBook Store
Apple tries to emulate the success of Amazon with a specific section for independent authors in the iBook Store

The section has a section of specific highlights and racking . In general, the idea is to provide greater visibility to authors who do not belong to a large publishing house and therefore it is more complicated for them to appear in the traditional sections of the store.

Apple has allowed since day one the publication of books by any independent author, at Apple we even show you how to do it, but now they actively seek help from such authors as Amazon is doing.

A detail in which the Apple platform is above Amazon is in the publishing tools because iBooks Author not only allows us to easily publish any book in the store , also create interactive content , different and surprising without great knowledge.

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