One of the aspects that make Cupertino’s stand out is the innovation and design of their products . However, Apple always goes beyond this, as it does not settle for the technology sector alone. This is why we have been able to see the Californian firm involved in the development of its own autonomous car, or even joint development to allow the creation of systems related to the field of medicine and health.
One of the essential Apple products that brings them closer to other sectors is undoubtedly the Apple Watch . The field of sport is one of the company’s current objectives, due to the new target that Californians are trying to reach with the format of the new watch. Although, the field of fashion has become another of the company’s priority objectives.
The next charity event to be held on May 1, 2017 , will be officially sponsored by Apple. Although the American firm will not be the only one, as it will be accompanied by other sponsors such as: Condé Nast, Valentino, Farfetch… Furthermore, everything will be set to this year’s theme which corresponds to the fashion designer Rei Kawakubo . In this way, all the attendees will be dressed according to the theme, this being one of the highlights of the Met Gala.
This event will take place at the Metropolitan Museum of New York and will have as guests well-known artists such as Katy Perry or Anna Wintour, although different rumors indicate that Apple will not have a representative at this event this year.
Without a doubt, Apple’s name at the event is crucial to bringing the products in the company’s catalogue to the fashion sector . The main strategy is not only to relate their terminals to the world of technology, but also to make them an icon of fashion and trend , working carefully on the design of their devices. A clear example would be the use of glossy black on iPhones, or the Apple Watch with Swarovski crystals.