And it seems that the staff of these stores has been informed that “something big” is on its way .
That’s what it said in an internal company statement to the employees of the physical stores. There is no detail of the novelty, but apparently ” is innovative enough to make a big impact “. As if there wasn’t enough, in the press release there is a video in which several Apple employees happily say that “it’s going to be something big”.
However, the manager of ifoAppleStore has already warned that could simply be a change at the store staff level (i.e. some kind of new system to facilitate the sales and advice process for customers). Moreover, it seems that the famous ‘Genius Bar’ is going to undergo changes that would represent a “giant step forward” with the intention of improving the customer experience in official premises with faster repairs and more dynamic queue management.
However, Apple already has a history of motivating its staff for new releases and we may be expecting some major changes in a few months. For our part we will wait, as always.