Today, Apple announced that it will open two new R&D centers in China, specifically in Shanghai and Suzhou.
New R&D centres in China
Just a few hours ago, Apple’s Chinese site announced the upcoming opening of two dedicated R&D centers in Shanghai and Suzhou, China.
The company is thinking about something quite interesting with the opening of these two centers, since its main objective is to attract students who will graduate from major universities such as Beijing University, Tsinghua University and Shanghai Jiaotong University.
But that’s not the point. Apple has partnered with several schools in the region to work with them very closely. The objective would be to start developing experts in the sector.
Dan Riccio, Apple’s senior vice president of hardware engineering, said that ” are looking forward to working with more local partners and academic institutions “
A way to expand the sector throughout the country
This whole strategy began last September when they opened the first R&D center in Beijing, more specifically in Zhongguancun. This centre is called the Silicon Valley of China.
Apple has put all the meat on the table with China, as it is going to spend more than half a billion dollars on research and development alone.
By the end of this year, the relevant work on the various R&D centres in the country should be completed. Apart from those already mentioned in the article, plan to open more in Beijing, the country’s capital, and in Shenzhen
The low-cost mobile market is hurting Apple in China. By opening centers there, they hope that these numbers will go down and be beneficial to Apple.
We will see how this strategy works from Apple in China.