With 575 million registered accounts , Apple stores ( iTunes, App Store, iBookstore ) continue their meteoric rise at a rate of 500,000 new accounts per day according to the latest data extracted by Asymco. A growth rate that, if maintained, will give Apple a whopping 1 billion users by 2015, most of them with credit cards.
iTunes doubled its customer base during its first two years of life between 2007 and 2009, doubling it again a year later in 2010, again in 2011 and again 18 months later. Comparatively, Amazon, the only company to approach Apple in this field, had to settle for reaching 200 million accounts just two months ago.
The iOS devices and the App Store are their main source of growth, followed by music, movies and series and books in last place. A position that has not prevented the iBookstore from taking over 20% of the eBook market in the US, twice as much as a year earlier.
And while we’re on the subject of figures, let’s give a few more:
- iTunes users spend an average of $45 annually on apps and music primarily.
- The iTunes store currently has a catalogue of 35 million songs available in 119 countries and 60,000 movies available in 109 countries.
- The iBookstore is present in 155 countries and has 1.75 million books.
- Since its launch five years ago, the App Store has earned nearly $14.3 billion, of which $10 billion has gone directly into the developers’ pockets. No more and no less than three times what Google Play and other platforms have paid to developers.