It looks like Apple has made a great start to 2015, setting a new record for sales on the App Store in the first week of January. According to Cupertino’s customers spent close to one billion dollars on purchases within the apps and paid applications in the first seven days of the year, with New Year’s Day being the best, in terms of sales.
A good time for the App Store
Apple revealed that developers offering products on the App Store have accumulated $25 billion to date.
The Billings grew by 50% in 2014, with more than $10 billion in revenue generated by developers during the year. There are currently 1.4 million titles in the Cupertino’s app store.
Some reasons for this new sales record
Cupertino attributes this new record to the introduction in September of iOS 8 , the new version of the operating system, which adds new features, such as the HealthKit and HomeKit functionality, and was accompanied by a series of tools for developers.
It is true that iOS 8 did not get off to a good start, it even didn’t include the HealthKit from the beginning, as it had to be removed due to a mistake in the update, to correct the problem. Even Apple has been sued in the United States for allegedly misleading consumers about the storage capacity the upgrade requires when installed on devices. But this has not stopped Apple and its App Store.
Much also has to do with the record sales of the new iPhone 6 and 6 Plus , with the improvement of some of the most important applications, which have been adapted to the new features of the new smartphones, such as their screen resolution. The large number of units sold of the new smartphones, which could even have sold more than 69 million units during the first quarter of the year, has helped to increase sales on the App Store. Everyone wants to try out applications and games on their new smartphone .
The (RED) AIDS campaign, which had special versions of the applications created for developers, led Apple to donate $20 million to the cause during the fourth quarter of 2014. In addition, Apple has claimed that the “iOS ecosystem” has helped create 627,000 jobs in the United States alone.
It’s clear that Apple has started the year on the right foot, as far as App Store sales are concerned and as we’ve learned from Mobile World Live. But this year can be a resounding success for Cupertino’s people if everything goes well, the Apple Watch is about to fall and there are many rumours pointing to a new iPad PRO tablet. We’ll see how the apple people do in 2015.
How do you like the App Store sales? Did you expect such a record? You can leave your opinion in the comments.