Since China overcame the COVID-19 spikes, which began in October 2019 in Wuhan, commercial activities have been opening up and, fortunately for Apple, consumption of its products has been sustained. According to a report and various sources published by CNBC, Apple increased its sales in that country by 160%.
After seeing its up to 60% drop during the coronavirus crisis, Apple has made a remarkable recovery, registering 3.9 million iPhones sold in China in March and April , thanks in part to the launch of a cheaper iPhone. Although, the iPhone 11 has been the most sold, for seven consecutive months.
Apple sold 3.9 million iPhones in China in April, according to Shanghai-based market research firm CINNO Research. That’s a 160% increase from March , when it sold 1.5 million units. The recovery meant for Apple about 3 million shipments in April, according to preliminary estimates from another research firm, IDC. This figure represents an increase of approximately 30% compared to a month ago.
Meanwhile, analyst Sell-in says that in April total smartphone shipments in China increased by more than 94% compared to March and reached 40.8 million, according to the state-backed think tank, the Chinese Academy of Information and Communications Technology.
In addition to the success in selling the iPhone, China also generated positive results for the Bite Apple, through subscriptions to services such as Apple Music and iCloud. According to Sensor Tower, estimates of consumer spending in China on the App Store, represented around $1.53 billion in April , or a 7% increase month over month.
While these two months have been all good news, some analysts warn that the Cupertino giant could face some headwinds in the coming months. This is due to the increase in demand for 5G mobiles , of which Apple will have its first generation in the last quarter of 2020.