The market for wearables continues to grow and the figures you have just published IDC show that this market has grown by 30% during the first 3 months of this 2020 compared to the same date in 2019. Apple is once again leading the market, alone and by far, and has almost doubled its sales figures.
In case you don’t know, wearables are those devices that can be worn , and include categories like smart watches and wireless headphones, in the case of Apple the AirPods and the Apple Watch . The study by IDC shows that Apple dominates both the wireless headset and the smart watch markets.
This study can be summarized in two tables, one of the total market for wearables and the other showing only the results of the smart watch market. In the global market, Apple has increased its sales by 60%, from 13.3 million devices to 21.2 million , but it seems that the AirPods have seen the greatest increase in sales.
As we can see, Apple’s dominance is absolute, selling twice as much as Xiaomi, which is in second position. These sales mean that Apple has 23.7% of the market for wearables . However, the Apple Watch has not sold as well, and is mainly due to the problems Apple has had in the supply chain which have considerably reduced shipments. In the first quarter of 2020 Apple sold almost the same number of Apple Watches as a year ago .
It seems that one of the factors that has led consumers to buy more headsets is related to the COVID-19 pandemic that has caused many people to have to work from home and need better headsets to increase their productivity. Apple should have had enough stock in those months, however we know that has faced production problems with AirPods so perhaps sales in the next quarter will not be so good.
This category of device is working very well for Apple with sales that are constantly increasing , so the latest rumors make even more sense. We know that Apple is preparing new models of AirPods to cover more ranges and soon we should see some ‘AirPods Studio’. These are Apple’s own headphones that would include many improvements of the AirPods Pro and would have a significant improvement in sound quality . And those probably aren’t the only new features in this aspect and we’ll see more AirPods before the end of the year.