For some time now, Apple’s new product launches have been turning into events with a lot of excitement. It is common for to form large queues at the doors of its Apple stores and people even camp out days in advance to be among the first to purchase the company’s new device.
Apple posts a video with images from the Apple Store on the day of the iPhone 5 launch
In the case of the iPhone 5 this was repeated and thanks to this the company managed to sell 5 million units during the first weekend of the device in the stores. Apple created a spectacular video with images of its stores on the day of its launch and placed it on its website.
The video does not pretend to be an ad, although it would really be a spectacular ad and a sample of the impact that Apple has right now in a good part of the world . It has always been said that Apple sells elitist and exclusive products, but taking into account that it has an increasing market share and that the quantities of products it sells are enormous, it cannot be said that Apple is selling products “for an elite or for a minority”. Apple is a company that creates products for the masses and this video is a great example of that.
Apple launched the iPhone 5 in five original countries and is now available in more than 30. It is expected that before the end of the year, the iPhone 5 will be available in more than 100 countries.
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