It doesn’t matter how many devices you sell, but how much you sell in relation to what your immediate competitor has sold. In its keynote Apple always provides us with data on this share and in the first quarter of 2014 it has one more piece of information to show since has increased its market share in mobile devices .
This increase in sales has been thanks to areas such as Japan, Australia and Europe in which the market share rose to 57.6%, 33.1% and 19.2% respectively, these figures being an increase of 8.6% in Japan, 2% in Australia and 0.1% in the European continent, with Spain being the European country with the highest increase (4.5%). The main reason for this increase was iPhone 5S , which had a great performance in terms of sales.
But not everything was going to be good news for Apple in this first quarter of 2014, since in the United States during the months of January and March its share fell to 35.9% (7.9% less than the same date last year), showing that Americans buy more at the end of the year (mostly for Thanksgiving and Christmas) than at the beginning.
Is this good news for Apple? Yes and no. On the one hand, the increase in market share is always positive, but if we look at the global data from Kantar’s Wordpanel study we will realize that Android is still the most used operating system in all countries except Japan, a fact that Apple should attack sooner or later if it doesn’t want to be left behind.