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Apple recommends pre-booking iPhone X for the renewal program while Ahrendts assures that it will not be the iPhone they sell to everyone

Olvídate de las pantallas para el iPhone X no oficiales, si se te rompe probablemente Apple sea la única solución

You can feel it in the air: there are only a few days left for reservations and the subsequent launch of iPhone X, and Apple must be very busy preparing everything. One sign of this has been the notice the company itself has issued to subscribers to the iPhone Upgrade Program .

Apple recommends pre-booking iPhone X for the renewal program while Ahrendts assures that it will not be the iPhone they sell to everyone
Apple recommends pre-booking iPhone X for the renewal program while Ahrendts assures that it will not be the iPhone they sell to everyone

This notice encourages customers who belong to the program to download the application from the Apple Store now, and to renew if they can access the iPhone renewal during the launch days. They can start on October 23rd. Only if you belong to the iPhone Upgrade Program, we insist.

The purpose of the notice is simple: as they are customers who are entitled to renew their iPhone within a certain time frame, they are given that priority so that there are no complaints about missed deadlines later. The iPhone Upgrade Program is not currently available in Spain or Mexico.

Parallel to this notice, we have statements from Apple Retail Manager Angela Ahrendts. The former Burberry CEO has taken advantage of her visit to Chicago to open a store to say that the iPhone X will not be the “target iPhone to sell to everyone” .

In other words, Apple won’t recommend iPhone X and no one else because it’s the latest thing. The iPhone range has been diversified, and there is a model suitable for every type of person and need:

It makes sense: the iPhone X has a very high price , and although everybody wants it it’s obvious that it’s going to be excessive for some customers (the equivalent of buying a Ferrari to go and buy bread). Units may be scarce from the beginning, so whoever gets this new generation of iPhone during the first days is going to be a hero.

At Apple

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