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Apple presents a new ad for the iPhone, and it’s back on track

Keynote Apple 10 septiembre 10 Septiembre: “This should brighten everyone’s day”

The latest promotional announcements for the iPhone were based on the phone itself, its functionalities, features and possibilities. This new Apple ad brings the waters back into its waters , as we are (again) faced with an ad that is based on sensations, on feelings, on the use of the Smartphone itself. And to do this, they have focused on one of its possibilities, photos with their camera .

Apple presents a new ad for the iPhone, and it’s back on track
Apple presents a new ad for the iPhone, and it’s back on track

“Photos Every Day” is about one of the curiosities of the iPhone, its camera. Don’t get me wrong, it’s not that the camera of the iPhone is curious, what is curious is that the camera of the iPhone is still maintained as the most used in online photography services such as Flickr . And three of the four most used cameras in this service are from different iPhone models.

Will we be the most photographically active iPhone users? Not for nothing do they dare to launch a maxim, “Every day more photos are taken with the iPhone than with any other camera”. In short, in this ad we can see day-to-day situations with the iPhone’s camera that surely you have been involved in some similar one. Self photos, group photos, concerts, panoramas…

May I choose my favorite moment in the video? The boy taking a video in the middle of Shibuya junction in Tokyo … It brings back too many good memories.On Apple

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