Apple Pay reports 50% growth in 2016, according to analysis firm TXN

Los bancos españoles se quejan: adoptar Apple Pay no es rentable para ellos

Although the apple company does not provide further details on the use of Apple Pay, the analysis company TXN analyzed credit card bills from banks that accept Apple Pay transactions, and was able to determine that the use of this payment method grew by over 50% in the last year, compared to the figures obtained in 2015. TXN indicated that for retailers Duane Reade and Whole Foods, Apple Pay represents 1.8% and 1.7% of their transactions.

Apple Pay reports 50% growth in 2016, according to analysis firm TXN
Apple Pay reports 50% growth in 2016, according to analysis firm TXN

On the other hand, the analysis firm revealed that the use of the service in mobile applications and websites was higher. For example, on platforms such as HotelTonight around 3.4% of total transactions were made using Apple Pay , followed by the home services Caviar, Postmates and DoorDash.

TXN revealed that between 1 and 1.5 percent of App Store credit card transactions were made with Apple Pay

Apple recently revealed that about 35% of U.S. retailers now support Apple Pay , and Tim Cook stated during the Q4 earnings call that Apple Pay transactions are growing by 500% year over year. According to 9to5Mac, the difference between the two figures delivered may be due to the fact that the apple company and TXN measure usage in different ways: while Apple measures the actual number of transactions, TXN is talking about the percentage of all credit card transactions that were made with Apple Pay.

Although the above information shows that Apple’s payment service has grown considerably, some problems continue to arise. We recently received information indicating that several financial institutions in Spain have complained about the fees charged by Apple to integrate its payment platform . Therefore, entities such as BBVA, Bankia, Sabadell, Deutsche or Kutxabank “do not plan to incorporate” these payments in the near future.

As we told you a couple of days ago, for Spanish banks, the problem is that Apple applies the same rates all over Europe, so a bank has to pay the same to have Apple Pay in the UK as in Spain. And in the UK that is profitable for banks, but not at all in the Iberian Peninsula.

At Apple

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