Samsung y Google responden por fin a Apple Pay. Así es como contraatacan
From Spain, where Apple Pay has not yet been activated (although VISA has already shown us how it will work since the last MWC15), we see the service as the logical and flawless evolution of traditional payments and we are impatient to be able to use it with the iPhone or the Apple Watch. But Bloomberg, through a survey, shows us that is not all gold that glitters in U.S. stores where the service has already been activated.
The survey was conducted among 3,000 customers with an iPhone 6 or 6 Plus four months after the launch of payments, and the figures should put Cupertino’s engineers to work: 66% of respondents have Apple Pay activated, but more than half of them have encountered problems when paying .
“They’ve created the demand, but they can’t meet it,” say those responsible for the survey
The reasons for these problems go beyond the technical: apparently there are chains that promised integration with Apple Pay, but some of their stores do not have it activated. And if they do, the employees are not properly trained and are confused when it comes to handling payment according to 42% of respondents.
In addition, 48% of the respondents stated that the payment process took too long, or that it gave bad results having to repeat the process . As this is a monetary transaction that comes directly from our credit or debit card, it does not convey much confidence.
Another survey by Citi Research provides similar results, so it’s not a matter of one source. Therefore, Apple Pay has duties to solve if it does not want the initial encouragement to this payment system to fall apart due to bad experiences: that all the stores that promise it have the service activated, and above all that the staff is properly trained to be able to manage them easily.
Because of course: you can’t expect a payment system like this, no matter how safe it is, to cause failures and repetitions without discouraging the pioneers who dare with it. It has to be just like Eddy Cue showed last November: transparent and fast.