In a new press release, Cupertino’s firm announced that it has partnered with the non-profit organization 100cameras, to give students in Chicago the new iPhone 11 . Through this partnership, Apple will teach students how to express themselves through visual storytelling with the smartphone.
A set of several iPhones were distributed to students at DRW College Prep in the Windy City, as part of a course on using photography to tell the story of “growing up in Chicago at a time when its history is being erased by factors such as armed violence and gentrification” .
Once this program is finished, 100 cameras will sell the prints of the photos captured by the students, and the profits will be returned to the local partner organizations in the community . Apple’s vice president of global iPhone marketing said the partnership has showcased the creativity of students using the latest iPhone 11 camera features.
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“The iPhone 11 camera with all its intuitive capabilities in your hand is such a powerful storytelling tool. Seeing the photos the students captured of the way they see the world around them was truly inspiring” , said Kaiann Drance, vice president of Apple Worldwide Product Marketing.