Apple Paid $1 Million for September Keynote

The September Keynote cost Apple just over $1 million

It is very clear that organizing a keynote like the one experienced last September 9 with Cupertino’s children is not like organizing the birthday of the neighbor’s son . Firstly because the guests will probably be more numerous, unless your neighbor is Jennifer Lopez, and secondly because it requires much more logistics.

The truth is that I have never stopped to think what is the approximate cost that can have an event of this magnitude, nor how many people can be involved from the shadows in all the work that later we can all enjoy.

Apple Paid $1 Million for September Keynote
Apple Paid $1 Million for September Keynote

But today we can learn that Apple has accumulated more than 1 million dollars in payments for construction, rental, and security related to the event that took place during last September 9th in which was released iPhone 6, iPhone 6 Plus and the Apple Watch , according to some documents that were revealed during last Wednesday.

These costs include an “interruption fee” of about $500,000 for De Anza Community College, approximately $147,000 for building rentals and vehicle parking, as well as between $400,000 and $450,000 in construction costs related to the temporary structure in which Apple’s clock was being displayed outside after its presentation on the Keynote. It should be mentioned that these documents were first discovered by the guys from the Wall Street Journal.

An unspent Keynote

It is not clear whether the $400,000 to $450,000 attributed to the mysterious old white structure includes its construction price or not. The documents suggest that part of this amount was earmarked for the rehabilitation of the sunken garden in which the building was located, but this has not been confirmed.

For added security, Apple had hired nearly 100 members of Foothill De Anza Police , the Santa Clara County Sheriff’s Office, and the Mountain View Police for more than three weeks, for a total price of just under $43,000.

“De Anza College has had a long association with Apple, going back to the founders, Steve Jobs and Steve Wozniak who were attending classes here in their student days, not to mention that we are neighbors in Cupertino,” according to a spokesperson for De Anza College, as pointed out by AppleInsider. “We are pleased that we were able to provide such a historically significant venue for Apple and know that our students will benefit from this event.

With these figures it is quite clear that the apple company does not skimp on expenses when it has to present some important product, such as the iPhone 6, iPhone 6 Plus and Apple Watch. Although the most important thing is not the money it can invest in these events, but all the work it gives to many people to make all this possible.

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