iTunes is one of Cupertino’s biggest sources of revenue. In fact, some time ago it was recognized that it was one of the biggest media companies in the world on its own. Thanks to the launch of new devices, they have created a perfect ecosystem with iTunes, a place where we can find everything we need: music, videos, movies, games, books, etc…
With the incredible sales figures that all the products on the apple record, it’s no wonder that Apple already owns 75% of the entire digital music market , making iTunes number 1 in its field. But where does the real growth lie for Apple?
iTunes reigns supreme in the digital music market, but it’s the apps that are showing real growth
Asymco analyst Horace Dediu revealed that iTunes accounts for three-quarters of all digital music sales, earning $6.9 billion in a year in a market that bills around 9.3. Other curious data show that Apple has far exceeded its expectations in terms of video sales, obtaining total sales to date of 380 million movies and one billion television programs.
Despite these incredible numbers, it is the applications that are recording the real growth for Cupertino’s. The app business has become one of the most profitable in recent years, and it is not surprising, there are more and more devices on the market and there are more users, with more and new needs than the previous ones. Not in vain, Tim Cook announced at WWDC 2013 that they had paid the incredible figure of 10 billion dollars to developers. There really is an application for everything.
We have also learned much more specific data from iTunes. There are currently approximately 575 million users , who spend around 20 billion a year on content and software, figures that are naturally increasing.
As we have learned through 9to5mac, what each iTunes user spends on music is quite significant. According to the data, an average of 12 dollars a year , a little more than what a conventional physical disc would cost. Of course, these data probably don’t do justice to all the people who acquire music regularly through iTunes, but it has to be taken into account that there is a large user base that doesn’t acquire any kind of music content through the platform.