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Apple overtakes LG as the third largest cell phone company in the world

Engadget

According to the data published yesterday by IDC, Apple is already the third largest cell phone company in the world , overtaking LG and placing itself just behind Samsung with Nokia in first position. The important thing is that this data refers to all cell phones, not just the smartphones within which the iPhone is framed, offering us a new perspective on the apple’s success in this industry, unknown to it until five years ago.

Apple overtakes LG as the third largest cell phone company in the world
Apple overtakes LG as the third largest cell phone company in the world

As you can see in this first table, Apple is still far behind in total number of units (once again, remember that in this table it competes against mobiles that you can get for free with a 10 euro prepaid card) from Nokia or Samsung, but if you look at their evolution between the fourth quarter of 2010 and 2011, while the market has only increased by 6.1%, they have done so by 128.4%. An outrage.

The annual data (which you will find in the table below) are no less impressive and against an annual industry growth of 11.1%, Apple has achieved a rise of 96.2%, from the 47.5 million iPhones it sold in 2010 to 93.2 million in 2011 . A 6% of the market that according to previous reports give him 52% of all profits in the sector.

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Do you now understand how they can be swimming in millions?

Units 2011Market share 2011Units 2010Market share 2010Annual changeNokia417.127.0%453.032.6%-7.9%Samsung329.421.3%280.220.1%17.6%Apple93.26. 0%47.53.4%96.2%LG88.15.7%116.78.4%-24.5%ZTE66.14.3%50.53.6%30.9%Otros552.135.7%443.631.9%24.5%TOTAL1546.0100.0%1391.5100.0%11.1%* Millones de unidades.

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At Apple