During this weekend Apple has begun accepting donations via iTunes in order to contribute to the aid to solve the problems that Hurricane Harvey may have caused. Apple’s CEO, Tim Cook, has announced this decision via Twitter.
As we mentioned a few words ago, Tim Cook has shared and spread Apple’s intentions through Twitter, specifically in the following tweet:
Apple has recently partnered with the American Red Cross to allow iTunes users to easily donate to increase relief efforts for the victims of Hurricane Harvey.
The users in question can make donations ranging from $5 to $200, which Apple will transfer in full to the Red Cross.
If we focus on Hurricane Harvey, it made landfall on Friday night, at which time it was categorized as a Grade 4 storm. Shortly after it made landfall, it was downgraded to a tropical storm, which did not stop it from wreaking havoc across much of Texas, the main focus. So far Harvey has caused 3 deaths and has managed to displace over 1000 people due to flooding, mainly.
As long as Harvey is not considered a tropical depression, it will continue to plague the region with heavy rains and catastrophic winds for 4 or 5 days, according to estimates made by the authorities.
Donate via iTunes to help the victims of Hurricane Harvey
This is not the first time Apple has opened the door to donations via iTunes in collaboration with the American Red Cross, nor probably the last. If we remember, in recent years Apple has made the same gesture several times, for example when the earthquake in Japan, Ecuador or even when a huge typhoon hit the Philippines in full, as well as for other assignments, such as the refugee crisis in the Mediterranean. As a note, mention that recently Apple has also started accepting donations for the Southern Poverty Law Center through iTunes.
I personally believe that many more companies should take this kind of initiative in order to cover certain costs that associations themselves would probably not be able to afford.
You might be interested: The hypothetical inductive load on iPhone 8 might be slower than expected.