Nota de prensa oficial en Apple.comImagen
In a official press release published a few hours ago by the company, Apple has just announced that the 2009 MacWorld will be the last one to be presented directly by the company : which means, there will be no more official keynotes in January… from 2010.
The other part of the news is that we will have a keynote at the January 2009 conference … but attention: it will not be conducted by Steve Jobs, but by Philip Schiller , vice president of the company, on January 6th at 9:00 (US West Coast time ).
In the short press release, these decisions are defended as understood within the logical process of evolution that many companies go through: According to Apple, its popularity and physical presence in Apple Stores, in its online store and in many other areas today, means that does not require an annual conference to present itself to the public.
They also argue that this fact is not new, as the company has progressively disassociated itself from other fairs over the years, such as NAB, Macworld New York, Macworld Tokyo and the Apple Expo in Paris.
The news is unheard of in several areas: first, for officially announcing the non-attendance of a mythical fair within the Mac community. In fact, it was this fair where announced the return of Steve Jobs and where, historically, his most popular products have been announced.
The other part of the news is the non-presence of Jobs on stage on this occasion ( will hopefully appear in future Apple event keynotes ): it has only happened on one other occasion, and that was when he was recovering from his cancer operation in the last half of 2004. Undoubtedly, this decision will revive the controversy about Jobs’ health status and will give rise to new debates: Is it the beginning of a new Apple without Jobs as its visible head?
It may be too early to think about something like this, but undoubtedly, the course has started to be taken today .
Many thanks to all of you who sent us the news!