Digital media publishing is changing. Social networks and habits are forcing changes that until not long ago seemed unnecessary. Now the excess of information or proposals such as Facebook Articles show the opposite. That is why, to some extent, it is not surprising that Apple buried its Quisco app and presented News .
The new News application will be a platform for the publication of news with various attractions for the user and also the media. At user level is the ability to select content related to their interests, customizing the experience and enjoying a more attractive display with custom fonts, videos, galleries, animations, etc.
Keep 100% of your News advertising revenue by managing it personally or 70% using the iAd platform
For the media, News will offer not only a potentially greater reach but a new means of earning revenue through iAd. Yes, with the classic 30-70 scheme. 30% of revenue for Apple and 70% for the media. Or maintain 100% if it is the media that manages all its advertising.
Interesting? I think so, not only for big media like New York Time but even for personal media. So now the question is how do I publish in News .
Guide to Publishing in Apple News
Publishing in Apple News will be possible for all those interested in doing so . The company itself has already published a first guide in which, pending the completion of the Apple News format, it offers information on the most basic aspects of the service and the minimum requirements for adding news to a publication.
Now all we have to do is fill in the information requested, which is basically that of the company to which the medium belongs, or the personal information if it is our own project. After all that we will be shown a message indicating that the format for creating rich content in News is not yet available but while we can add our RSS feed.
To add our RSS Feed you must meet the following requirements: be compatible with RSS 2.0 or Atom 1.0 and use UTF-8 encoding
The only thing we have to take into account is that the RSS feed of our page or blog must be compatible with RSS 2.0 or Atom 1.0 and use UTF-8 encoding. If so, we can add the main feed or the secondary ones if, for example, we separate them into sections.
By killing Flipboard?
As usual, the presentation of any new Apple news always gives for a common headline: Killing … In the case of News the reference seems to be Flipboard.
Apple News is, at first sight, an interesting product for users and media that could generate many benefits . We can’t forget the billions of iPhone and iPad users. But from there to say that Flipboard will die is very bold.
News Publishing Guide
To begin with, News will only be available on the iOS platform, so in the worst case scenario, Flipboard would maintain the Android quota. But anyway, the best thing about Flipboard is that it allows you to add your content just the way you want it, create magazines and other options plus additional moves that will stand up to the competition.
Therefore, nobody will kill anybody for now and the only clear thing is that we users will have new ways to access the information that floods us day by day.