Since Apple acquired Beats it has been assumed that the company will launch a streaming music service based on Beats Music . The latest comments say that the company could launch the service during the WWDC15 inaugural keynote next Monday and now new rumors say that Apple may still be negotiating with the record companies to put their artists’ music on the new service.
Negotiations to put a service of this kind into operation should not be at all easy. We know that the record companies are very reluctant to change and that services like Spotify, despite having been given a chance, do not end up pleasing them. If we add to this the fact that Apple could manage to bring this service to many users from the first minute, we imagine that the managers of the record companies are looking for all the means to maximize their profit at the expense of Cupertino’s company.
If the information that has been posted is true, the labels may be looking to Apple to spend 60% of the cost of the service (expected to be $9.99 per user) to pay royalties on songs played. This percentage is higher than that paid by services such as Spotify , where it currently stands at 55%.
Time is running out for Apple. If the dates are correct, on Monday 8th June the Californian firm will launch the service and having a shortage of catalogue could be a problem for users to accept the service. What could lead us to change Spotify for Apple Music if the catalogue is much shorter?
We have to wait a few days to know what will finally happen. If we were asked for our opinion, we would say that the record companies will end up giving in to Apple, after all the amount of income that such a service could give them would be enormous considering the number of users of Apple devices (and that the service could also work through other platforms).