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Apple Music will have to lower its prices to compete with Google’s brutal offers

The race to get hold of streaming music and video users has become increasingly tough. Spotify is still the industry leader in terms of seniority and market penetration, but Google has just hit the ground running with an offer that very few will be able to refuse: a totally free 4 month premium subscription to the Google Play Music and Youtube Network services – unlimited Youtube access free of annoying ads – respectively. With this strategy, Apple has no choice but to try a similar manoeuvre if it doesn’t want to see Google eat its share of the pie .

The real cost of this offer is valued at 40 euros – since subscriptions to both Google Play Music and Youtube Red are free for the first month and then increase to 9.99 euros per month – and with it, Google hopes to give a definitive boost to its streaming audiovisual channels, with a market share that is currently quite marginal, at least as far as audio is concerned.

Apple Music will have to lower its prices to compete with Google’s brutal offersApple Music will have to lower its prices to compete with Google’s brutal offers

In order to enjoy this free trial period offered during the Black Friday and Cyber Monday discount period you need to be a new user. You can also unsubscribe at any time .

Google recently announced a facelift of its Google Play Music streaming platform, with new features and more accurate recommendation algorithms , which ultimately seek greater customization of the experience consisting of more than 40 million songs. However, remember that if you are already in the trial month or have been a member, then you will not be able to select this incredible offer.

When Apple Music came on the market, it got a good response from consumers, mostly Apple fanboys who welcomed Cupertino’s foray into the streaming business. After the furore of the initial months, Apple Music is stuck in a tight second position, but light years from Spotify . With this brutal campaign, Google seeks to brazenly snatch users from both Spotify and Apple Music, which should bet on similar offers to counter the attack.